Home | Contact

About

The Idea Factory

The Thought Gang

Services

clients

seminars

perspectives

work

contact

 
Perspectives
Here’s our take on communications as it’s practiced today – the issues we find intriguing, the good, the bad and the ugly… and the lessons we can learn from them.

Communicating In The Face Of Disaster
Crisis communications
Managing crisis communications through a visceral and terrible disaster is
an acid-test of competence. This briefing looks at three mine disasters to
find lessons for all crisis communicators. Read communications briefing
Branding Your Leader – Creating and Enhancing Visibility for Executives
Superstar CEOs and Hollywood actors know that generating visibility is critical to success. Putting your leaders out as the public face for your organization can help you too. Here's how to get started. Read communications briefing
When clinical trials go wrong
Crisis communications
What happens when a high-flying biotech company’s drug tests go suddenly, terribly and very publicly wrong? We look at a real-life situation and suggest ways to mitigate damage, manage media and calm investors. Read communications briefing
Everything's gone green
Environmental Communications
There's an environmental angle to every story. This article will help you refine yours. Read communications briefing

Rosetta Public Relations   |      |   Copyright 2007 ©